My mom and dad and my mother-in-law live in the same small Town. (6 blocks by 6 blocks)
Season badges are $95.00. In normal years you could go to the Boro Office anytime (all winter) and buy your needed number of badges.
This year, they did not allow the sale of badges (unknown times) until 10 days before Memorial Day weekend. They sold the badges from one "beach badge" shack on one end of their boardwalk. The line for badges was 6 blocks long all day every day until the end of the day.
My wife went down there several times to get badges for her mom's home and my parent's home and could never bring herself to stand in line.
On Saturday of Memorial Day weekend, it was cold and rainy. My wife headed down there.
No line. Cool. Got to the shack. Not open. A beach worker down there told her they ran out of badges. They ordered as many as last year. Last year didn't sell out, and this year did. They ordered more.
Last year on the weekend, you could not shoehorn another body onto that beach. I can't see this ending well.
There are stories like this for most of the beach Towns in the area.